Why most Americans are happier being home now more than ever

It’s safe to say that 2020 has provided Americans with the opportunity to spend more time at home than ever before. Two-thirds of homeowners have been making the most of the year by investing in their homes.

A poll of 2,000 Americans discovered that for 62% of people, investing in the home is the result of wanting to make their living spaces more comfortable and suitable for their new lifestyles.

The study, conducted by OnePoll on behalf of Thermador, aimed to discover how people are rethinking their home environment and the steps consumers have taken to create more purposeful living spaces.

Results showed that one in four respondents upgraded a kitchen appliance, with another 50% elevating their home décor.

Additionally, 19% of respondents have transformed their entire living space since March 2020.

Meanwhile, 17% have purchased new office furniture to make themselves more comfortable as they work from home.

People are also taking more time to reimagine and reconfigure their homes as more members of the household are now enjoying the same spaces together.

As a result of these upgrades, nearly two-thirds of those surveyed are the happiest they’ve been with their homes — ever.

And people will continue to improve their spaces going into the holiday season. In fact, three in five say they are more likely to change up their interior design during this time.

“Many people are making various enhancements to their homes, such as adding built-in coffee machines in master suites and reworking garages to create in-home exercise rooms. It’s more important than ever that living spaces reflect peoples’ lifestyles, so investing in home improvements and remodels enables them to create a truly customized and functional environment,” stated a spokesperson for Thermador.

People are also turning to smart appliances to make their homes function better. For example, 46% of respondents invested in a smart appliance since March 2020.

Whether it’s using voice control to lend a helpful hand in cooking meals or remotely starting the dishwasher, people are turning their homes into the newest “hotspot” this year.

“The way people are integrating smart systems in their homes has evolved so much this year, with comfort and customization taking priority. From incorporating WiFi-enabled appliances in the kitchen, to integrating these appliances with smart devices throughout the home, we expect that consumers will continue to make personalized improvements throughout the home in 2021 and beyond,” added a spokesperson for Thermador.


Upgraded a kitchen appliance 26%

Rearranged furniture 26%

Re-decorated 25%

Upgrade home decor 25%

Upgraded furniture 24%

>> Download the video and infographic for this research story <<
NOTE: All news copy and multimedia on this SWNS account is free to use as you see fit. Where research has been conducted, we ask that you credit the company which commissioned it.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


SWNS is a UK and US-based news and media content agency with a proud 40-year history.