If you’re an introvert who’s a morning person and enjoys “Law and Order,” then there’s a good chance you prefer your coffee black.
A new survey of 2,000 Americans examined the personality traits of people based on how they take their coffee: black, with sugar, with milk (or other dairy variety/substitute) or with milk and sugar.
Results discovered that ambiverts (those who are equally introverts and extroverts) are most likely to have their coffee with milk and sugar (45 percent).
The study, conducted by OnePoll on behalf of Dutch Bros, revealed that when it comes to the battle between feline and canine, black coffee drinkers have gone to the dogs, as have those who take their coffee with sugar or milk and sugar.
People who prefer just milk in their coffee were the most likely to be diplomatic between the two sides and say they like dogs and cats equally (38 percent).
When it comes to the seasons of the year, black coffee drinkers stand alone as the group most likely to name winter as their favorite (40 percent).
All coffee drinkers surveyed — who like a little something extra in their brew — chose summer as the best season.
That’s not the only seasonal difference between people based on their coffee likes. The results showed that how people take their coffee can get … astrological.
People who prefer their coffee black or with sugar are most likely to be Tauruses, while people who like to add milk were more likely to be Aries.
Leos were more likely to add a little milk and sugar to their morning cup.
Results also found the personality differences even extended to the television shows people enjoy.
Three in five people who took milk in their coffee loved watching the battle for the Iron Throne in “Game of Thrones.”
Those who take sugar in their coffee prefer lighter fair and are more likely to seek out the fast-talking wit on “The Marvelous Mrs. Maisel.”
Respondents who prefer their coffee with milk were 49 percent more likely to tune into “Big Little Lies” than those that take their coffee straight.
When it comes time for a laugh, people who like milk and sugar were 19 percent more likely to turn on “The Big Bang Theory” than black coffee drinkers.
“Coffee and drink orders, in general, are really personal,” said Bryce Schneider, barista for Dutch Bros Coffee. “We have more than 100,000 drink combinations and customers still find ways to add their own special twist — it’s how they express themselves.”
Coffee preferences affect people’s sleeping habits, beyond caffeine keeping people up at night. As it turns out, black coffee drinkers are the most likely to consider themselves as light sleepers.
Waking up at the slightest sound may play a part in 48 percent of black coffee drinkers also describing themselves as “always” on time.
Four in ten people who drink their coffee with sugar said they’re “often” on time, but people who take milk and sugar in their cups, were the most likely group to be “never” punctual.
“Crafting coffee and connecting with people is what we’re all about,” said Aileen Garibay, barista for Dutch Bros Coffee. “We really see people’s style and personality in all the ways that they make their drinks unique to them.”
BLACK COFFEE DRINKERS
- Black coffee drinkers most likely to be introverts — 52%
- Black coffee drinkers are morning people — 53%
- Black drinkers are dog people — 45%
- Black coffee drinkers are light sleepers — 43%
- Law and Order — black coffee are biggest fans 46%
- 48 percent of black drinkers are always on time — most of drinkers
- Black drinkers most likely to be Taurus
- Black coffee favors winter
BLACK WITH SUGAR COFFEE DRINKERS
- Black with sugar are dog people — 38%
- Black with sugar are average sleepers — 49%
- Marvelous Mrs. Maisel — black with sugar are biggest fans 40%
- Black with sugar most likely to be Taurus
COFFEE WITH MILK (OR DAIRY/MILK SUBSTITUTES)
- Extroverts were most likely to take their coffee with milk — 35%
- Coffee with milk fans are equally morning/night people — 49%
- Deep sleepers are most likely to be coffee with milk (20%) or coffee with milk and sugar (19%)
- Big Little Lies — coffee with milk are 49% more likely to watch than black drinkers
- Games of Thrones — coffee with milk are biggest fans 58%
- Coffee with milk most likely to be an Aries
COFFEE WITH MILK AND SUGAR
- Ambiverts are most likely to take their coffee with milk and sugar — 45%
- Deep sleepers are most likely to be coffee with milk (20%) or coffee with milk and sugar (19%)
- The Big Bang Theory — coffee with milk and sugar are 19% more likely to watch than black drinkers
- Coffee with milk and sugar most likely to be a Leo
COFFEE PREFERENCES BY ZODIAC SIGN
- Aries (Mar. 21-Apr. 19) — Black
- Taurus (Apr. 20-May 20) — Black
- Gemini (May 21-Jun. 20) — Black with sugar
- Cancer (Jun. 21-Jul. 22) — Black with sugar
- Leo (Jul. 23-Aug. 22) — Coffee with milk and sugar
- Virgo (Aug. 23-Sept. 22) — Coffee with milk
- Libra (Sept. 23-Oct. 22) — Coffee with milk and sugar
- Scorpio (Oct. 23-Nov. 21) — Black
- Sagittarius (Nov. 22-Dec. 21) — Coffee with milk and sugar
- Capricorn (Dec. 22-Jan. 19) — Coffee with milk and sugar
- Aquarius (Jan. 22-FEb. 18) — Coffee with milk
- Pisces (Feb. 19-Mar. 20) — Coffee with milk and sugar
>> Download the video & infographic for this research story <<
NOTE: All news copy and multimedia on this SWNS account is free to use as you see fit. Where research has been conducted, we ask that you credit the company which commissioned it.
