The ugly Christmas sweater is the most HATED holiday gift

A new survey conducted by OnePoll on behalf of Wright Brand Bacon finds that most people lie about how much they like a gift for years. (Photo by Ekaterina Bolovtsova from Pexels)

Three in five (62%) have lied about how much they like and use a gift, according to new research.

The fibs don’t end after the initial unwrapping though, as 55% confessed they’ve taken an unused gift out of hiding months or even years after they received it to show the giver just how much they “like” it.

The study of 2,000 Americans found one in two (52%) will place the item on display in their home before the gift-giver comes to visit.

Respondents will have to pull these lackluster presents out of some tucked away places. Over a third (36%) hide undesirable presents in their closets.

The survey, conducted by OnePoll on behalf of Wright Brand Bacon, showed nearly three in 10 (28%) pack them away in the basement while one in five (20%) leave them in their attics.

Still, all those unwanted gifts tend to linger around the home for a long time. The average person waits four years to dispose of an unwanted gift.

Results revealed half of the respondents are stuck in a terrible gifting pattern where they keep receiving gifts they don’t like from somebody who mistakenly believes they do.

Of those stuck in this gift-giving pattern, the average person has been receiving these unwanted presents for seven years.

Over a third (35%) have been unwrapping gifts in their poor present pattern for 10 years or more.

The most common offenders of undesirable gifts were grandmothers (18%), children (17%) and grandfathers (17%).

For all the hassle gift-giving may bring two in five (43%) respondents suspect they may be a lackluster present picker themselves.

The top gifts to be avoided according to respondents are ugly sweaters (41%), ties (27%), mugs (26%) and scarves (26%).

The number one reason presents like the above fall flat are because it has nothing to do with the recipients’ interests (56%).

Fifty-three percent also think a gift loses its charm if it doesn’t fit properly or if it was clearly bought the day of (25%).

No one wants ill-fitting or unwanted gifts cluttering their space so it’s no surprise that many would rather swap a present for something they actually want.

Amanda Keedy, director of marketing, Wright Brand Bacon said, “We all know it’s the thought that counts, but receiving undesirable gifts year after year often becomes a holiday letdown when we could be receiving what we really love … bacon.”

Over half of respondents (52%) have secretly returned a present they didn’t like to a store.

It’s no surprise then that three in five Americans would rather receive food for the holidays than gifts.


Ugly sweater 41%
Tie 27%
Mug 26%
Scarf 26%
Robe 24%
Candle 22%
Socks 19%
Unusual jewelry 18%


Grandmother 18%
Children 17%
Grandfather 17%
Aunt/uncle. 17%
Neighbor 17%
Adult children 16%
Friend 13%
Father 11%
Mother 8%
Partner/spouse 5%


Closet 36%
Basement 28%
Top shelf 26%
Attic 20%
Back of a drawer 16%
Under the sink 14%
Garage 14%
Crawlspace 12%

>> Download the video and infographic for this research story <<
NOTE: All news copy and multimedia on this SWNS account is free to use as you see fit. Where research has been conducted, we ask that you credit the company which commissioned it.

SWNS is a UK and US-based news and media content agency with a proud 40-year history.

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