The top toys parents loved to play with that they’ve passed down to their kids

4 min readSep 16, 2019
Research conducted by OnePoll on behalf of Mr. Potato Head the revealed that adults are kids at heart since they still love playing with toys.(Photo by Sandy Millar on Unsplash)

Play Doh, Mr. Potato Head and Trolls have been named as the toys most likely to stand the test of time, according to new research.

The study of 2,000 American parents examined the toys adults played with as children and which toys are still played with by their kids today — despite a digital revolution.

Other top toys that have been played with throughout the ages and continue to enchant today’s kids include toy phones, bicycles, teddy bears, water blasters and plastic animals.

And whether you grew up in the ’80s, ’90s or beyond, people can’t get enough of board games — Guess Who?, Scrabble, Monopoly, Candy Land and the Game of Life all made the top 30 things played with by both parents and children when growing up.

Conducted by OnePoll on behalf of Mr. Potato Head, who has undergone several iterations of his own, the survey revealed that adults are kids at heart since they still love playing with toys.

Nearly half of parents said their favorite childhood toy is still on the market in some version and 84 percent of those plan on or have purchased that toy for their child.

A favorite toy doesn’t hog the spotlight for long though, since the average “lifespan” as the most-loved toy is 11.3 months.

Part of the reason certain toys wear the crown might have to do with where they come from. Receiving a toy on a birthday or holiday leaves a lasting mark, especially if the present came from a parent, grandparent or aunt.

Sadly, when adults were asked where their most beloved toy was today, the number one response was it had been lost.

Thankfully the panic over a lost toy doesn’t last forever. Forty-five percent of children will lose their favorite toy, but not to fear — 68 percent of lost toys find their way home.

The most common places lost friends turned up were under the bed, in the car, left at a family member or friend’s house, behind the couch or hidden in the kitchen.

When it comes to buying a toy for a child, parents are on the look out for a certain set of qualities.

Three in five parents want a toy that’s educational, but just behind that is a toy’s ability to make their kid laugh (60 percent).

Fifty-nine percent are on the hunt for a toy that’s colorful, while 56 percent look for something interactive.


  1. Play Doh
  2. Mr. Potato Head
  3. Trolls
  4. My Little Pony
  5. Furby
  6. Puzzles
  7. Toy phone
  8. Bop It
  9. Building blocks
  10. Bicycle
  11. Yoyo
  12. Guess Who?
  13. Water blasters
  14. Teddy bear
  15. Scrabble
  16. Tricycle
  17. Candy Land
  18. Game Boy
  19. Spinning tops
  20. Toy cash register
  21. Plastic animals
  22. Monopoly
  23. Mouse Trap
  24. Game of Lif
  25. Transformers
  26. Clue
  27. Baby Alive
  28. Plastic food/kitchen supplies
  29. Scattergories
  30. Perfection


  1. Under the bed
  2. In the car
  3. Left a family member or friend’s house
  4. Behind the couch
  5. In the kitchen
  6. In sibling’s room
  7. In a closet


  1. Teaching their child to ride a bike
  2. Learning to swim
  3. First beach trip
  4. Play with toys together
  5. Have a shared passion
  6. Dancing
  7. Start playing a sport
  8. Playing catch
  9. Watch a beloved childhood movie


  1. Mr. Potato Head
  2. Trolls
  3. Play-Doh
  4. My Little Pony
  5. Toy phones
  6. Furby
  7. Puzzles
  8. Building blocks
  9. Yoyo
  10. Bicycles
  11. Bop It
  12. Teddy bears
  13. Baby dolls
  14. Spinning tops
  15. Candy Land
  16. Guess Who?
  17. Tricycle
  18. Scrabble
  19. Plastic animals
  20. Toy cash register
  21. Yahtzee!
  22. Monopoly
  23. Rubber duck
  24. Clue
  25. Mouse Trap
  26. Game of Life
  27. Plastic food/kitchen supplies
  28. Perfection
  29. Scattergories
  30. Hungry, Hungry Hippos
  31. Scooter
  32. Bead maze
  33. Sorry!
  34. Operation
  35. GI Joe
  36. Super Soakers
  37. Chutes + Ladders
  38. Taboo
  39. Trouble

>> Download the video & infographic for this research story <<

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