The average woman gets the urge to change her hair this many times a year

According to a study by OnePoll on behalf of SugarBear Hair, 29% of respondents turned to a hair supplement, 35% used a hair mask, and 52% used deep-conditioning treatments during quarantine. Photo by Element5 Digital on Unsplash

Due to salon closures during quarantine, Americans have taken hair care into their own hands in ways they never have before.

Sixty-five percent of American women underwent a hair transformation during quarantine, according to new research.

Whether it was the need for a change (28%), the opportunity to experiment without being judged (21%) or just an attempt to tame hair that was getting “out of control” (16%), women used this time to experiment and perfect their post-quarantine hair.

Conducted by OnePoll on behalf of SugarBear Hair, the survey also revealed the healthy hair transformations that occurred from respondents’ attempts to give their mane a break from its usual styling and/or color routine.

To give their hair some much needed TLC, nearly three in 10 (29%) turned to a hair supplement, 35% used a hair mask and more than half (52%) used deep conditioning treatments.

“Taking a break from heat, chemicals and other products during quarantine, and as we continue to spend more time at home, can definitely have a positive impact on the health of our hair,” says Dr. Hadley King, a board-certified dermatologist practicing in New York City.

“A hair care regimen that allows the protective layer, or cuticle, to remain intact for as long as possible will decrease breakage and drying out of the hair strands. Keeping the hair moisturized with hair conditioners, creams and oils help to avoid dryness and therefore decrease the risk of damage and breakage. Heat and chemical styling can also dry out the cuticle, increasing the risk of damage and breakage.”

The average respondent gets the urge to change their hair three times each year, and actually does something about it two times each year.

And the hesitance is understandable, as many women have been scarred by the regret of a bad chop — a full 45% of respondents say that their confidence has been significantly impacted by a haircut that hasn’t gone their way.

But those who have spent quarantine focusing on revitalizing the health of their hair may be doing so to gear up for their next big style switch.

The study of 2,000 American women found that top transformations during a woman’s lifetime included changing hair color (33%), cutting hair significantly shorter (26%) and growing hair longer than ever before (25%).

Fifty-four percent say that not wanting to wait for their hair to grow back, or grow out, after a hairstyle change holds them back from changing their hair up more frequently.

Properly “feeding” your hair is one way that dermatologists recommend bolstering hair growth.

Incorporating vitamins into your daily routine like vitamin A, which helps keep your scalp moisturized; Vitamin C, which promotes collagen development, and Biotin can help strengthen and grow your hair so you have the best canvas to work with when the next urge to change up your hairstyle hits.

“Biotin is an ingredient that’s often recommended for hair growth,” she added. “Hair loss is a symptom of biotin deficiency, so biotin supplementation is thought to benefit people with hair loss or thinning hair who have a biotin deficiency.”



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