The average American abandons their New Year’s resolution this many days into the year

4 min readJan 30, 2020
New research conducted by One Poll, commissioned by Crispy Green reveals the extent to which Americans struggle with their New Year’s resolutions (Photo by frankie cordoba on Unsplash).

It’s official: Feb. 1 is the day we call it quits on our New Year’s resolutions, according to new research.

A new poll of 2,000 Americans found that it takes just 32 days for the average person to finally break their resolution(s) — but 68% report giving up their resolutions even sooner than that.

In fact, one in seven Americans never actually believe they’ll see their resolution through in the first place.

The study, conducted by OnePoll in conjunction with Crispy Green, also discovered the “why” behind our failure to keep our resolutions.

The top reason our resolutions don’t stick is a self-aware lack of discipline (52%), followed by busy schedules and lacking the proper time to see them through (43%).

Two in five also point to societal and peer pressure as a big reason their resolutions are cut short.

But there are ways people try to hold themselves accountable for sticking to their “New Year, New Me” lifestyle change. Forty-one percent of those studied actively tell others their plans in an effort to be more liable towards their goals while a further 37% enlist a friend to complete the goal(s) with them.

The average person studied would even shell out a staggering $15,748.19 just to have someone hold them accountable for their New Year’s resolutions.

But it’s not just grand resolutions that people fail on — it’s the little things as well. Nearly three in four say it’s the little failures in life that add up to big disappointment and regret.

Half (50%) of those surveyed report eating healthy as a struggle they experience in their everyday lives.

Staying on budget (47%), saving for retirement (42%), sticking to an exercise routine (40%) and spending less money (36%) all tally as the biggest ways Americans struggle to meet their goals on a daily basis.

As a result, two-thirds (67%) of respondents attribute setting a resolution as having a positive impact on their lives and helping them change their lifestyle over time.

The survey also found it only takes four things to go wrong in a day before it’s officially deemed “bad.”

“Since the top two reasons we don’t stick to our resolutions are a lack of discipline and a busy schedule, choosing a healthier grab-n-go snack can be one simple way to stay on track,” said a spokesperson for Crispy Green. “Of course, if the snack satisfies without sacrificing taste, you might have to remind yourself that you didn’t fall off the wagon.”

Setting and accomplishing goals is hard for Americans. Sixty-seven percent ultimately worry about what others will think about their failures, with one in five saying they are ashamed to admit they’ve failed at a goal they set for themselves.

“We Americans are born to achieve; however, we need to give ourselves room to fail once in a while so that we can learn,” added a Crispy Green spokesperson. “The real challenge is to remain positive and optimistic when we do suffer a ‘little fail’ and try and remain focused on the big picture. Remember, life is not a race … it’s a journey.”


  1. Lacking self-discipline to stay on track 52%
  2. Too busy/hectic to keep up with the new routine 43%
  3. Social pressure 40%
  4. Familial pressure 39%
  5. Negative influence by partner 35%


  1. Eating healthy 50%
  2. Staying on budget 47%
  3. Saving for retirement 42%
  4. Sticking to an exercise routine 40%
  5. Spending less 36%
  6. Learning a new skill 28%
  7. Cooking more frequently 28%
  8. Drinking enough water 26%
  9. Cleaning the dishes 23%
  10. Being kind to others 22%


  1. Wardrobe malfunction 43%
  2. Stepping in a puddle without the proper footwear 37%
  3. Falling 37%
  4. Not having an umbrella in the rain 32%
  5. Slipping on ice/snow 31%
  6. Being late 31%
  7. Losing my wallet 29%
  8. Misplacing keys 26%
  9. My phone breaking 25%
  10. Locking oneself out of the house 25%

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